Solve Rural Community Challenges the Idea Friendly Way – stories from IEDC

Guest post by Deb Brown What attendees learned from attending the Idea Friendly Session by SaveYour.Town at the International Economic Development Council Conference — Big Ideas you can copy in your town  Becky McCray and I were excited to lead an interactive Idea Friendly workshop at the International Economic Development Council Conference in Dallas in […]

a group of people work around a table to apply the Idea Friendly Method to a rural challenge

Photo courtesy of IEDC

Guest post by Deb Brown

What attendees learned from attending the Idea Friendly Session by SaveYour.Town at the International Economic Development Council Conference — Big Ideas you can copy in your town 

Becky McCray and I were excited to lead an interactive Idea Friendly workshop at the International Economic Development Council Conference in Dallas in September of 2023.

The Idea Friendly Method is:

  • You gather your crowd with a big idea. 
  • You turn that crowd into a capable network through building connections.
  • You and the crowd accomplish the big idea through small steps.

What Happened in the Idea Friendly Workshop

Attendees developed their own Idea Friendly Projects after learning what Idea Friendly is and how to use it effectively in rural communities. 

Engaging the audience, we asked what their rural challenges were. Not surprisingly, they aligned with the top 5 rural challenges on our Survey of Rural Challenges results

  1. Shortage of good housing
  2. Downtown is dead
  3. Not enough volunteers
  4. Losing Young People
  5. Lack of Childcare

The attendees broke off into groups and chose a challenge to work on together. Each table had a flipchart sheet and the group worked the challenge through the Idea Friendly Method. The different groups presented their results to the entire room.

A group of people around a table work to apply the Idea Friendly method

Photo courtesy of IEDC

What the Big Ideas were: 

Challenge: Housing

Big Idea: Offsetting public infrastructure to incentivize private development 

This idea brought to light the number of people who wanted help with a 12 unit housing development. The first small step they would take is to work with the economic development organization to find ways to bring the interested parties together for a conversation

A big sheet of paper with the Idea Friendly Method applied to housing.

Challenge: Not enough volunteers

Big Idea: Volunteer engagement and involving the whole community 

Their ideas included helping to promote all the possibilities for volunteering and creating a guide to managing volunteers ensuring any required government protocols are well explained. They created a brilliant tagline: making volunteering painless

A big sheet of paper with the Idea Friendly Method applied to finding volunteers.

One attendee said to me, “Friend, I’m just a redneck from Alabama and I never get to meet people from other places. This was awesome!” Attendees came from the continental United States, Puerto Rico, Bermuda, Saipan, and Canada.

Challenge: Losing our young people

Big Idea: Helping youth boomerang back 

This group was excited about working with different organizations and people to create a strong publicity campaign. This big idea uses storytelling and sharing the small wins with some catchy promotional pieces. “Wish you were here”, “While you were gone”, and “We’ve grown up” are some of the hooks to use in promoting the community to their audience of young people. 

A big sheet of paper with the Idea Friendly Method applied to helping youth boomerang back to rural places

Big Idea: Downtown is dead

These folks took their big idea to fill the downtown and built out a list of who else wanted to work with them, and then built possible connections that could help get it done. They realized they were not alone and had others in their towns that wanted to help. 

A big sheet of paper with the Idea Friendly Method applied to reviving a dead downtown

Challenge: Lack of childcare

Big Idea: Create a downtown childcare facility 

After identifying a long list of people and organizations that would want to join this project, the group came up with the idea of playground “playdate” to bring them all together for productive discussion. They were excited to see how a new downtown childcare facility could not only improve the availability of childcare, but also spur downtown revitalization and contribute to positive placemaking. 

A big sheet of paper with the Idea Friendly Method applied to the lack of childcare

Creating Idea Friendly Projects is an easy to use and effective way to address our rural challenges. 

This interactive IEDC session was a great success, and it was inspiring to see the plans the participants came up with to address the challenges they were facing. By working together and using innovative approaches, we can create more vibrant and resilient rural communities that are better equipped to face the challenges of the future.

“Thank you both so much for your preparation and execution of your session today! Sincerely, it was a true pleasure meeting and supporting you today. Your preparation and professionalism was reflected in your session. I appreciate your adaptability as well.”

Alexa Schultz, IEDC

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