— How many times have you heard it? Someone lamenting, “There’s nothing to do here!” Worse yet, hearing someone tell visitors that. “What is there to do around here?” “Nothing, really. I don’t know.” Enough with that. Let’s give people an easy way to answer, and let’s do it the Idea Friendly way. Make a […]

Make your “What to do in…” Pinterest Board today!

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How many times have you heard it? Someone lamenting, “There’s nothing to do here!”

Worse yet, hearing someone tell visitors that. “What is there to do around here?” “Nothing, really. I don’t know.”

Enough with that. Let’s give people an easy way to answer, and let’s do it the Idea Friendly way.

Make a “What to do in (town)” Pinterest board

It’s simple to do. Make a new board. Call it “What to do in” and the name of your town.

Then start pinning everything there is to do in your town. All the tourism things, all the lodging, all the events go on this board.

Add the murals, the public art and the creative studios.

Don’t miss the eateries, the breweries, the wineries, and the local hangout spot.

Hot tip: Make it a group board.

You don’t have to know everything if you’ll invite others to help. That’s Gathering Your Crowd in the Idea Friendly Method.

Build Connections to find out who they know, what attractions they like, and how they see your community.

The last part is Take Small Steps, and folks, making a Pinterest board is a small step.

An enduring trend

Since it launched in the 2010s, Pinterest has grown and endured as a social tool that generates action from people of all ages. Each year, their trend reports reveal what people are searching and pinning. Take a look at the Pinterest influence on rural tourism trends and small business trends.

Promote your board in your town

Yes, visitors will find it when they search for what to do in your town, but locals will have to be told about it. Promote your board in your newsletter and all your media. Bring it up at gatherings. Email it to friends and ask for ideas.

Make a poster promoting it with a QR code and hang it in convenience stores, motels and all around town. 

Take Small Steps

You can start today, with just a few pins. You’re already online, so why not do it now?

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  In the small town of Duck Lake, Saskatchewan, Marilyn Pope Francis ran a restaurant with a fenced patio for tables and chairs. She set up hot serving dishes and a cold drinks station in the gazebo to serve customers. Here’s the part where we learn that Marilyn is a low-key business genius. Next to […]

Marilyn, wearing shorts, explains her genius idea to sell to sidewalk customers while also serving customers on her patio. Listening are Verona Thibault, left, and Colton Foote, wearing hat. Photo by Becky McCray.

In the small town of Duck Lake, Saskatchewan, Marilyn Pope Francis ran a restaurant with a fenced patio for tables and chairs. She set up hot serving dishes and a cold drinks station in the gazebo to serve customers.

Here’s the part where we learn that Marilyn is a low-key business genius.

Next to the gazebo, she made openings in the fence that fold out. Then she could sell to people on the sidewalk while also serving customers on the patio.

I have NEVER seen anyone else do that. It’s simple and brilliant.

Perfect for small town events

Small town businesses often don’t have a large staff just to handle special events like festivals. Marilyn could stand in one spot and serve two different groups of customers.

Photo explanation

In the picture, the darker area at the top of the fence is actually the two doors that fold out so she could serve the sidewalk. You can see the roof of the gazebo sitting just inside the fence.

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